Cover image for The tipping point : how little things can make a big difference
Title:
The tipping point : how little things can make a big difference
Publication Information:
[S.l. : s.n., 2002]
Physical Description:
10 books in a cloth bag ; 15 x 20 cm. + 1 folder.
General Note:
Originally published: Boston : Little, Brown, c2000.

Imprint may vary.

A cloth bag containing ten copies of the title and a folder with miscellaneous notes, discussion questions, biographical information, and reading lists to assist book group discussion leaders.
Contents:
The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe.
Summary:
Ideas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes.
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Book club kit KT 302 GLA 1 1
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