Cover image for Storytelling with data : a data visualization guide for business professionals
Storytelling with data : a data visualization guide for business professionals
Physical Description:
xiii, 267 pages : illustrations (some color), charts ; 24 cm.
The importance of context -- Choosing an effective visual -- Clutter is your enemy! -- Focus your audience's attention -- Think like a designer -- Dissecting model visuals -- Lessons in storytelling -- Pulling it all together -- Case studies -- Final thoughts.
Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples--ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: understand the importance of context and audience; determine the appropriate type of graph for your situation; recognize and eliminate the clutter clouding your information; direct your audience's attention to the most important parts of your data; think like a designer and utilize concepts of design in data visualization; [and] leverage the power of storytelling to help your message resonate with your audience. --