Cover image for Trending : how and why stuff gets popular
Title:
Trending : how and why stuff gets popular
ISBN:
9781771473255
Physical Description:
48 pages : illustrations ; 25 cm.
Contents:
What makes a fad a fad? -- Spread the word -- Made, not born -- Bad fads.
Added Author:
Summary:
Fads and trends: How do they start? Why do they spread? And how deep can their impact be? Although trends might seem trivial, if you dig deeper, you'll find that our desire to chase the next big thing can have an even bigger impact than expected. Established middle-grade author Kira Vermond and cartoonist Clayton Hanmer team up in this fun and accessible nonfiction look at fads. In four short chapters, the book explores what a fad is, how the latest crazes catch on, and what makes us jump on the bandwagon. Finally, it looks at the fascinating and even frightening effects of fads both modern and historic. Who knew the beaver pelt craze in 17th century Europe would change ecosystems, start wars, and disrupt life as people knew it? Comic-strip illustrations, an upbeat tone, and reader-friendly text make this a fun and timely tool for young readers who are building critical-thinking skills in the age of fake news and a world gone viral.
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Summary

Summary

Fads and trends: How do they start? Why do they spread? And how deep can their impact be? Although trends might seem trivial, if you dig deeper, you'll find that our desire to chase the next big thing can have an even bigger impact than expected.

Established middle-grade author Kira Vermond and cartoonist Clayton Hanmer team up in this fun and accessible nonfiction look at fads. In four short chapters, the book explores what a fad is, how the latest crazes catch on, and what makes us jump on the bandwagon. Finally, it looks at the fascinating and even frightening effects of fads both modern and historic. Who knew the beaver pelt craze in 17th century Europe would change ecosystems, start wars, and disrupt life as people knew it?

Comic-strip illustrations, an upbeat tone, and reader-friendly text make this a fun and timely tool for young readers who are building critical-thinking skills in the age of fake news and a world gone viral.


Author Notes

KIRA VERMOND is an award-winning writer with over 1,500 articles to her name. She is a frequent contributor to the Globe and Mail and Chatelaine , and is the author of Why We Live Where We Live , which won the 2015 Norma Fleck Award, and Half-Truths and Brazen Lies: An Honest Look at Lying . She lives in Guelph, Ontario.
CLAYTON HANMER (aka CTON) is an illustrator whose energetic comic style has given him a broad range of clients from the New York Times to National Geographic Kids . He has illustrated several children's books and is the creator of 'What a Hoot', a regular comic in OWL magazine. Clayton lives in Toronto with his super awesome wife, amazing daughter and weird cat named Graphite.


Reviews 2

Kirkus Review

An overview of trends, how they are bornor madeand their dangers.After contextualizing trends and fads with an introduction focusing on how a silly 17th-century fashion trendthe beaver-felt hathad drastic and far-reaching consequences that included genocide, the book's four chapters focus on what fads are, how fads spread, how they can be manufactured, and how much damage they can cause. Complex material is broken down into accessible language and explained with lively example stories, allowing for a surprisingly sophisticated overview. Each chapter is primarily organized into two-page spreads covering separate ideas: Pokmon Go illustrates the temporally linked rise and fall of a fad; stock market crashes and the rise of popular restaurants are both exemplars of an "information cascade"; Starbucks' Unicorn Frappuccino allows exploration of systematic strategies in corporate-driven trends; slime-making YouTubers demonstrate the power of the social media influencer; and the anti-vaccine movement exposes the persistence of logical fallacies. The designpunctuated with peppy cartoon drawings and comic-book pages that introduce each chapterhelps the book bounce along. Despite the book's cautionary elementshow companies secretly use people's internet browsing histories to manipulate their purchases and the ways that propaganda spreads hatethe text also offers empowerment, showing kids how not to be manipulated, and concludes with a call to action to harness the power of trends for positive ends.A must-read for the modern, viral-content age. (index, sources) (Nonfiction. 8-14) Copyright Kirkus Reviews, used with permission.


Booklist Review

What do the Hula-Hoop, Pokémon Go, and the ice-bucket challenge have in common? They all began as fads, ran their course, and faded from public consciousness. Making the point that fads and trends (the latter are longer lasting than fads) can have good effects or detrimental ones, the text explains that although news reports about the theft of the Mona Lisa and its recovery turned a relatively unknown painting into an icon, the popularity of the beaver hat during the seventeenth and eighteenth centuries led to beavers being hunted nearly to extinction in Europe and North America. Vermond describes a good many fads and trends while discussing why they matter, what psychological factors drive people to adopt them, and how readers can resist the potentially dangerous ones, such as medical trends based on misinformation. The discussion also includes malicious propaganda in Nazi Germany. The many concise, well-focused fad narratives make for intriguing reading, while the insightful commentary offers useful intellectual tools for evaluating new fads and ideas as they come along. Hanmer illustrates the text with energetic and sometimes amusing cartoon-style drawings, which appear singly or, occasionally, in a page of connected panels tracing a process through time. An entertaining, enlightening book on an unusual topic.