Cover image for Starting an online business all-in-one for dummies
Title:
Starting an online business all-in-one for dummies
ISBN:
9781119648468
Edition:
6th ed.
Physical Description:
xxii, 872 pages : illustrations ; 24 cm.
General Note:
Previous edition: 2017.
Contents:
Introduction -- Start-up essentials -- Legal and accounting -- Website functionality and aesthetics -- Online and operating -- Managing security risks -- Online marketing basics -- Retail to eTail -- E-commerce fundamentals -- E-business for nonprofits -- E-commerce trends and market opportunities -- E-commerce advanced.
Added Author:
Summary:
The sixth edition of Starting an Online Business: All-in-One For Dummies will teach you the basics and beyond. It will prepare you to set up your business website, offer your products in an online store, and keep accurate books. The authors help you navigate the primary legal, accounting, and security challenges related to running an online business. Fund your business for success and future growth Use SEO strategically to drive traffic to a well-designed site Market your business effectively as an entrepreneur Stand out, build customer relationships, and sell on social media Keep up with ecommerce trends to stay a step ahead With some guidance, you can find your market niche, create a business plan, and decide on a revenue model. Then, it's time to set up shop! Starting an Online Business can help bring your dream of an online business to life and guide you on the road to success.
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Summary

Summary

The tools you need to follow your dream of starting and running an online business!

With the right knowledge and resources, you can take action to start the online business you've been dreaming of. This comprehensive guide provides tips and tricks for turning your dream into a reality.

The sixth edition of Starting an Online Business: All-in-One For Dummies will teach you the basics and beyond. It will prepare you to set up your business website, offer your products in an online store, and keep accurate books. The authors help you navigate the primary legal, accounting, and security challenges related to running an online business.

Fund your business for success and future growth Use SEO strategically to drive traffic to a well-designed site Market your business effectively as an entrepreneur Stand out, build customer relationships, and sell on social media Keep up with ecommerce trends to stay a step ahead

With some guidance, you can find your market niche, create a business plan, and decide on a revenue model. Then, it's time to set up shop! Starting an Online Business can help bring your dream of an online business to life and guide you on the road to success.


Author Notes

Shannon Belew is a nationally recognized digital marketing strategist, speaker and consultant for B2B brands, and leads an engagement marketing team for a global infrastructure software company. Joel Elad is the head of Real Method Consulting, where he provides consulting and advice for e-commerce companies and entrepreneurs.