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Cover image for Hit Makers [electronic resource] : How to Succeed in an Age of Distraction
Hit Makers [electronic resource] : How to Succeed in an Age of Distraction
Thompson, Derek.
-- Atlantic Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular.   In Hit Makers ·       The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses ·       Why Facebook is today’s most important newspaper ·       How advertising critics predicted Donald Trump ·       The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history ·       How Barack Obama and his speechwriters think of themselves as songwriters ·       How Disney conquered the world—but the future of hits belongs to savvy amateurs and individuals ·       The French collector who accidentally created the Impressionist canon ·       Quantitative evidence that the biggest music hits aren’t always the best ·       Why almost all Hollywood blockbusters are sequels, reboots, and adaptations ·       Why one year--1991--is responsible for the way pop music sounds today ·       Why another year --1932--created the business model of film ·       How data scientists proved that “going viral” is a myth ·       How 19th century immigration patterns explain the most heard song in the Western Hemisphere
Penguin Publishing Group,
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