The zen of social media marketing : an easier way to build credibility, generate buzz, and increase revenue

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Title:

The zen of social media marketing : an easier way to build credibility, generate buzz, and increase revenue

Author:

Hyder, Shama, 1985- author.

ISBN:

9781942952060

Edition:

4th edition.

Physical Description:

xvi, 259 pages : illustrations ; 24 cm

General Note:

Includes index.

Contents:

Online marketing basics -- Websites and content marketing -- Search engine optimization (SEO): the art and science of driving traffic to your website -- Social media marketing: what you need to know before you start -- Identity before community: why most companies fail at social media marketing -- Facebook: king of the social media jungle -- Twitter: conversation, engagement, and sharing -- LinkedIn: the social media platform for professionals -- The many flavors of social media -- Social advertising: Facebook ads, sponsored tweets, and more -- Video: a powerful social medium -- Crafting a social media policy for your organization -- A final word on social media: tools for attracting even more business.

Subject Term:

Internet marketing.

Social media.

Online social networks.

Digital media.

Marketing -- Management.

Summary:

A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan pageA proven process to attract followers and fans and convert them into customers and clientsThe latest updates and step-by-step guidelines for Facebook, Twitter, and LinkedIn, as well as more niche platforms like Instagram and PinterestTips on why, when, and how to use online advertisingEssential advice on content marketing and targeted tactics to enhance your SEOWhy self-expression is the true driver of social media use and how to leverage it for your businessInsights from dozens of leading online marketers and entrepreneurs, with strategies for success.

Holds:

Available:*

Library	Call Number	Status
Searching... Bayport Public Library	658.872 HYD	Searching... Unknown

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Summary

The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named "Social media's zen master of marketing" by Entrepreneur magazine and One of LinkedIn's "Top Voices" in Marketing & Social in 2015

In 2001, at the dawn of the millennium-and the digital marketing age-the first edition of The Zen of Social Media Marketing became a global hit. In the ensuing years, updated editions helped even more marketers, entrepreneurs, students, and professionals of all types navigate the sometimes-stressful world of social media. Now, this new, fully updated edition offers timely insight to the ways social media marketing has changed and specific steps to show you exactly how to thrive and profit with ease and efficiency.

Whether you're a novice, struggler, or mastery-seeker, you already know that engaging in social media is no longer optional. People are talking about your company online and you need to be part of those conversations. However, social media marketing isn't like traditional marketing-and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing , Shama Hyder, social media expert and president of The Marketing Zen Group, teaches you the "Zen" of using social media tools to find your own marketing nirvana.

The newest edition of The Zen of Social Media Marketing gives you-
- A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page
- A proven process to attract followers and fans and convert them into customers and clients
- The latest social media trends and step-by-step guidelines for sites and apps such as Instagram, Pinterest, Snapchat, and more
- Innovative tips for mobile design
- Essential advice on content marketing, email marketing, video, and targeted tactics to enhance your SEO
- All-new information on why, when, and how to use online advertising
- Why self-expression is the true driver of social media use and how to leverage it for your business
- Insights from dozens of leading online marketers and entrepreneurs, with strategies for success

Author Notes

Whether you're a novice, struggle or mastery-seeker, you already know that engaging in social media is no longer optional. People are talking about your company online and you need to be part of those conversations. However, social media marketing isn't like traditional marketing-and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shampa Hyder, Social media expert and president of the Marketing Zen Group, teaches you the "Zen" of using social media tools to find your own marketing nirvana.

Reviews (1)

Library Journal Review

In the real world, how many new sales or job offers can you expect by attending a networking event and not speaking to anyone? How effective would it be to burst into a crowd of strangers, throw business cards at them, and abruptly disappear? Often, when individuals and businesses network via Facebook, LinkedIn, and Twitter, the results are frustrating and disappointing because the interaction with others is the online equivalent of these behaviors. Kabani (founder, Marketing Zen Group) posits that leveraging social media is not so very different from conventional marketing and networking: success is dependent first on establishing trust then cultivating the relationship. Through expert commentary and examples from her own work, Kabani effectively demonstrates that simple practices of goodwill and honesty can produce results far beyond any traditional marketing campaign, begetting a Zen-like pay-it-forward viral phenomenon that is strategically effective and financially rewarding. She provides detailed instructions for launching social media campaigns and sound guidance for fully leveraging and optimizing search engines, web sites, and blogs. VERDICT Kabani's assertion that this is "the last social media guide you'll ever need" has merit, as anyone purchasing this also has access to a continually updated online version. Highly recommended for anybody with anything to market online-including him- or herself.-Judy Brink-Drescher, Molloy Coll., Rockville Ctr., NY (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

Chris Brogan

Acknowledgments	p. vii
Foreword	p. ix
Introduction	p. xi
1 Online Marketing Basics	p. 1
2 Websites and Content Marketing	p. 17
3 Search Engine Optimization (SEO): The Art and Science of Driving Traffic to Your Website	p. 31
4 Social Media Marketing: What You Need to Know Before You Start	p. 51
5 Identity Before Community: Why Most Companies Fail at Social Media Marketing	p. 59
6 Facebook: King of the Social Media Jungle	p. 67
7 Twitter: Conversation, Engagement, and Sharing	p. 101
8 LinkedIn: The Social Media Platform for Professionals	p. 127
9 The Many Flavors of Social Media	p. 139
10 Social Advertising: Facebook Ads, Sponsored Tweets, and More	p. 155
11 Video: A Powerful Social Medium	p. 173
12 Crafting a Social Media Policy for Your Organization	p. 195
13 Final Word on Social Media: Tools for Attracting Even More Business	p. 201
Burning Questions and Answers: Taking Questions and Dishing Out Answers and Advice	p. 211
Social Media Marketing Case Studies: Highlighting Real-World Best Practices	p. 218
Discussion Questions: A Guide to Sparking Engagement on the Topic of Social Media	p. 250
Index	p. 252
About the Author	p. 259

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Author Notes

Reviews (1)

Library Journal Review

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