School Library Journal Review
Gr 2--4--Each popular brand is described from the beginning to its current existence in this series. Titles start with a table of contents and then provide a brief example written in third person showing how someone might enjoy the topic brand. With vocabulary bolded and in a contrasting color, shorter paragraphs correspond with pictures and graphics throughout. From where it was invented to original prototypes/concept art, the history of the creator(s) to the philanthropy of the brand, such as Minecraft developers, Mojang Studios, who "teamed with the Block by Block Foundation to improve communities around the world," each title covers a wide variety of information in a short amount of time. Drawings and photos are labeled, and graphics, including maps, time lines, and graphs are used to further detail the where, when, and how the brand has been successful over time, such as how Pokémon has gone from card collecting to community connection through Pokémon Go Community Days. A glossary, further reading, and index are included in the back matter. While the amount of information could be overwhelming for younger readers, the pictures and graphics are eye-catching and allow for easy understanding. VERDICT A broad overview of popular brands for young enthusiasts of each topic.
Booklist Review
From animated films and a streaming channel to theme parks and cruise ships, Disney has changed a lot since its founding in 1923. This engaging overview from the Behind the Brand series (6 titles) moves at a steady clip as it takes readers through the company's origins as the Disney Brothers Cartoon Studio through its large-scale presence today, including the purchase of Pixar and Lucasfilm. The book is very well designed, with varied page layouts, ample color photos and stills from Disney films, and infographics that include time lines, charts, and stat-driven fact boxes. The main text is surprisingly comprehensive and the overall tone positive, acknowledging obstacles that Walt and Roy Disney faced but sidestepping any talk of scandal. Readers will come away with a solid, big-picture view of this popular brand.
