Creating ever-cool: a marketer's guide to a kid's heart

Title:

Creating ever-cool: a marketer's guide to a kid's heart

Author:

ISBN:

9781565542563

Publication Information:

Gretna, LA : Pelican Publishing Company, c1997.

Physical Description:

253 p. : illustrations.

Subject Term:

Holds:

Library	Call Number	Status
Searching... R.H. Stafford Library (Woodbury)	658.834 DEL	Searching... Unknown

By achieving what the author terms ever-cool status, brands are able to gain young customers for life.