Beyond bullet points

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Title:

Beyond bullet points

Author:

Atkinson, Cliff, author.

ISBN:

9781509305537

Edition:

4th ed.

Physical Description:

xxxii, 319 pages : illustrations (chiefly color) ; 23 cm.

General Note:

Includes index.

Using PowerPoint to tell a persuasive story that gets results. -- Cover.

Published with the authorization of Microsoft Corporation by Pearson Education, Inc. --Title page verso.

Contents:

A theater of persuasion -- Busting the top 3 myths about PowerPoint -- The 5 principles and 10 building blocks of persuasive visual storytelling -- Crafting your story structure -- Anchoring your story in your audience's minds -- Thinking like a storyboard -- The magic of sketching your graphics first -- Getting graphics, quick and easy -- Delivering your visual story -- Present this, not that -- BBP guidelines -- Starting your challenge and desire headlines -- Starting your map headlines.

Title Subject:

Microsoft PowerPoint (Computer file)

Subject Term:

Business presentations -- Graphic methods -- Computer programs.

Multimedia systems in business presentations.

Summary:

Think beyond bullet points--and amplify the impact of your message! Now in its fourth edition, this popular classic illuminates an innovative, step-by-step methodology designed to unlock the amazing visual story waiting to be released from your message. Communications expert Cliff Atkinson show how to apply classic storytelling tenets and practical, research-based guidelines as you work with Microsoft PowerPoint--for memorable, meaningful, and persuasive visual stories. Change your approach--and transform your results! --

Holds:

Available:*

Library	Call Number	Status
Searching... Oakdale Library	658.452 ATK	Searching... Unknown
Searching... R.H. Stafford Library (Woodbury)	658.452 ATK	Searching... Unknown
Searching... Wildwood Library (Mahtomedi)	658.452 ATK	Searching... Unknown

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On Order

Summary

Beyond Bullet Points, Fourth Edition

"Throw away those room-emptying, left-brain slides-and use Atkinson's book to turn your PowerPoint presentation into an epic." -Daniel H. Pink, author of Drive and A Whole New Mind

Think beyond bullet points-and amplify the impact of your message! Now in its fourth edition, this popular classic illuminates an innovative, step-by-step methodology designed to unlock the amazing visual story waiting to be released from your message. Communications expert Cliff Atkinson shows how to apply classic storytelling tenets and practical, research-based guidelines as you work with Microsoft PowerPoint-for memorable, meaningful, and persuasive visual stories. Change your approach-and transform your results!

Find your story thread
Create an emotional connection to increase your impact.

Cut through the clutter
Distill your message and get right to the point.

Bring your story to life
Storyboard your ideas, find your natural voice, and deliver a compelling presentation!

Author Notes

Critically-praised author and communications expert Cliff Atkinson is revolutionizing the way people use Microsoft PowerPoint to present their ideas. In demand as both a speaker and a consultant, Cliff has taught his innovative Beyond Bullet Points (BBP) methodology to Fortune 500 companies, leading law firms, government agencies, and business schools.

Acknowledgments	p. vii
About the Author	p. xv
Introduction: A Canvas of Light	p. xvii
1 A Theater of Persuasion	p. 1
Stepping onto the Media Stage	p. 4
A Singular Story	p. 5
The Heart of the Problem	p. 9
Distilling to the Essence	p. 12
Mixing Mediums	p. 14
Fade to Gray	p. 16
Stark Choices	p. 17
Winds of Change	p. 18
2 Busting the Top 3 Myths About PowerPoint	p. 19
The State of the Art of Presentations	p. 20
The Old Story about PowerPoint	p. 22
Myth 1 Your Audience Will "Get" Whatever You Show Them	p. 24
Myth 2 The Same Slide Works Equally Well as Both a Visual on a Screen and as a Printed Handout	p. 35
Myth 3 Making a List Is an Effective Way to Present Information	p. 42
The Opportunity: Using PowerPoint to Tell a Persuasive Story that Gets Results	p. 48
3 The 5 Principles and 10 Building Blocks of Persuasive Visual Storytelling	p. 49
Introducing the BBP Story Template	p. 51
The Five Principles of Visual Storytelling	p. 53
The 10 Building Blocks of a Persuasive Storyboard	p. 61
Getting Started with the BBP Story Template	p. 75
4 Crafting Your Story Structure	p. 79
What Will You Show, Say and Do in the First Few Slides?	p. 80
Choosing a Story Thread	p. 82
Adding a Story Theme	p. 98
Closing the Curtain on Act I	p. 101
10 Tips for Enhancing Act I	p. 103
5 Anchoring Your Story in Your Audience's Minds	p. 111
And Now Presenting ... Act II	p. 111
Tapping the Power of Hierarchy	p. 115
Prioritizing Your Slides	p. 117
Pulling Through What's Most Important First	p. 135
Lowering the Curtain on Your Story Template	p. 138
10 Tips for Enhancing Your Story Template	p. 139
6 Thinking Like a Storyboard	p. 145
What Will You Show, Say and Do During Every Slide?	p. 146
Preparing the Storyboard	p. 147
Planning for the Verbal Channel by Writing Down What You'll Say	p. 156
Planning for the Visual Channel by Sketching Your Storyboard	p. 160
Storyboarding Using Three Guidelines	p. 162
10 Tips for Enhancing Your Storyboard	p. 168
7 The Magic of Sketching your Graphics First	p. 173
What Do I Sketch on Each Slide?	p. 174
Sketching the Act I Slides	p. 175
Sketching the Title Slide	p. 176
Adding a Speaker Introduction Slide	p. 176
Sketching The Hook Slide	p. 178
Sketching the Relevance Slide	p. 180
Create a Simple Visual Prompt with a Photo	p. 181
Tap into the Power of Paper	p. 182
Sketching the Challenge and Desire Slides	p. 182
Introduce the Theme	p. 185
Unlock Information with a Visual Prompt	p. 187
Link the Act I Slides with a Visual Story	p. 187
Sketching the Map and Anchor Slides	p. 189
Using Video, Sound, or Motion Graphics (Sparingly)	p. 193
Raising Interest with Your Layouts	p. 194
Keeping the Theme Flowing	p. 195
Presenting with More than One Speaker	p. 197
Sketching an Optional Navigation Bar	p. 197
Sketching the Explanation Slides	p. 199
Sketching a Visual Organizer	p. 200
Sketching Headline-Only Explanation Slides	p. 201
Sketching the Backup Slides	p. 202
Explaining Ideas by Building a Diagram	p. 203
Building a Chart Across a Series of Slides	p. 205
Completing the Backup Slides	p. 206
Switching to Other Media	p. 207
Adapting Your Sketches to Your Profession	p. 207
Sketching Your Story Template	p. 208
Bbp Checklist: Sketching the Storyboard	p. 209
Ready Set, Sketch!	p. 209
8 Getting Graphics, Quick and Easy	p. 211
Which Graphics Do I Add to Each Slide?	p. 211
Starting the Production Flow	p. 223
Customizing Layouts	p. 229
Creating the Act III Slides	p. 239
Fine-Tuning and Finishing Up	p. 240
BBP Checklist; Adding Graphics to the Storyboard	p. 244
10 Tips for Enhancing Your Storyboard	p. 244
9 Delivering Your Visual Story	p. 249
Delivering Your Presentation Using Three Guidelines	p. 250
Getting Ready	p. 252
Using Notes	p. 255
Prompting a Dialogue	p. 256
Preparing for Different Contexts	p. 260
And Now, Presenting	p. 261
10 Tips for Enhancing Your Delivery	p. 262
10 Present This, Not That	p. 267
What Other Examples Can I See?	p. 268
Example: Presenting in Court	p. 268
Example: Presenting a Plan	p. 274
Example: Presenting Research Results	p. 280
Example: Presenting a Report	p. 285
Example: Presenting in a Classroom	p. 288
Example: Presenting a Pitch	p. 291
Handling Objections to Visual Storytelling	p. 294
A BBP Guidelines	p. 297
The BBP Guidelines	p. 297
B Starting Your Challenge and Desire Headlines	p. 299
C Starting Your Map Headlines	p. 303
Index	p. 307

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