Cover image for Brick by brick : how LEGO rewrote the rules of innovation and conquered the global toy industry
Title:
Brick by brick : how LEGO rewrote the rules of innovation and conquered the global toy industry
ISBN:
9780307951601
Edition:
First edition.
Physical Description:
xii, 305 pages, 8 unnumbered pages of plates : illustrations (some color) ; 25 cm
General Note:
Includes index.
Added Author:
Added Corporate Author:
Summary:
Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, just like LEGO. Whether you're a senior executive looking to make your company grow, an entrepreneur building a startup from scratch, or a fan who wants to instill some of that LEGO magic in your career, you'll learn how to build your own innovation advantage, brick by brick.
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