Cover image for Start your own e-business : your step-by-step guide to success
Title:
Start your own e-business : your step-by-step guide to success
ISBN:
9781599185309
Edition:
3rd edition.
Physical Description:
xv, 272 pages : illustrations ; 23 cm.
General Note:
Revised edition of: Start your own e-business : your step-by-step guide to success / Entrepreneur Press and Lynie Arden, 2nd ed., published in 2009.
Contents:
The internet gold rush -- Ten reasons you should be online -- Dotcom dreams and disasters -- Should you shut down your brick-and-mortar store? -- Website building 101 -- Making your site special -- The ten most deadly mistakes in web design -- Echat with headset.com's Mike Faith -- Cheap tricks with bluesuitmom.com's Maria Bailey -- The nuts and bolts of web hosts and domains -- The scoop on business-to-business ecommerce -- Echat with autobytel's Jim Riesenbach -- Echat with Zappos' Tony Hsieh -- Secrets of funding your business -- Why financial angels fund startups -- Echat with Corporate Toner's Kapil Juneja -- Cheap tricks with redwagons.com's Tony Roeder -- Cashing in on affiliate programs -- Teaming up with brick-and-mortar companies -- Echat with ebags.com's Peter Cobb -- Cheap tricks with blinds.com's Jay Steinfeld -- Website traffic builders -- Echat with GiftTree's Craig Bowen -- Secrets of search engines -- Echat with drugstore.com's Dawn Lepore -- Cheap tricks with eholster.com's Scott Quarterman -- Accepting credit cards and PayPal -- Echat with newegg.com's Bernard Luthi -- Cheap tricks with Bowling Connection.com's Gary Forrester -- Tapping international markets -- Echat with ProFlowers' Jared Polis -- Cheap tricks with Fridgedoor's Chris Gwynn -- Knowing your customers -- Customer service for success -- Echat with icanhascheezburger.com's Ben Huh -- Cheap tricks with frugalfun.com's Shel Horowitz -- Security holes, fraud, and more bad stuff -- A tour of the web -- The future of ecommerce.
Added Corporate Author:
Summary:
Offers information on starting an online business, including how to build an effective website, how to use social media marketing strategies, and how to capture customers with SEO tools and tips. --Publisher's description.
Holds: