Got milked? : the great dairy deception and why you'll thrive without milk

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Title:

Got milked? : the great dairy deception and why you'll thrive without milk

Author:

Hamilton, Alissa, author.

ISBN:

9780062362056

Edition:

First edition.

Physical Description:

x, 319 pages ; 24 cm

Contents:

Introduction: Milk matters : me, Maxine, and America's first fast food, milk -- The dairy landscape : mapping the major players promoting dairy in America -- Ironed out : milk is making our young sick and tired -- A date with MyPlate : a taste of the USDA's three-a-day dairy recommendation -- Science fact or science fiction? : making sense of the conflicting claims about milk -- Know your weights and measures : decoding the riddle of the daily value -- Overrated : tall tales about milk's short list of essential nutrients -- The seeds of strong bones : breaking up with milk is easier than you think -- Milking calcium : the dark side of our excessively high calcium recommendations -- "D" is not for dairy : think daylight and dried herbs -- A-not-okay : mad cow-engineering to make milk for all and all for milk -- A history of intolerance : milk's journey from fermented food to unsavory symbol of power -- The big mistake : the fitness of lactase impersistence -- Whole truth : the facts about cutting milkfat -- Making it without milk : colorful recipes that leave dairy out of the picture -- Conclusion: Unholy Holstein cow: caution killer yields -- Epilogue: Eat to love.

Subject Term:

Milk-free diet.

Nutrition.

Milk in human nutrition.

Dairy products industry -- United States

Dairy products -- North America -- Marketing.

Milk trade.

Summary:

Dispels misconceptions about milk and its crucial role in health, revealing the many ways in which dairy can actually be harmful, and provides dairy-free recipes and full meal plans.

Language Note:

TEXT IN ENGLISH.

Holds:

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Library	Call Number	Status
Searching... Hardwood Creek Library (Forest Lake)	613.26 HAM	Searching... Unknown
Searching... R.H. Stafford Library (Woodbury)	613.26 HAM	Searching... Unknown
Searching... Stillwater Public Library	613.26 HAM	Searching... Unknown

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Summary

Refuting the milk industry's overwhelmingly popular campaign--"Got Milk?"--which has convinced us that milk is essential, this scientifically based expose proves why we don't need dairy in our daily diets, how our dependence on it is actually making many people sick, and what we can do to change it.

Bolstered by the dairy industry and its successful "Got Milk?" advertising campaign launched in California to help declining milk sales, as well as the government's recommended dietary guidelines, many Americans view cow's milk as an essential part of a daily diet, unequaled in providing calcium, protein, and other nutrients and vitamins. Cow's milk has been promoted as a food without substitute, as being necessary and not interchangeable with foods outside the dairy food group. But as food processing and marketing expert Alissa Hamilton reveals, cow's milk is far from essential for good health, and for many, including the majority of American adults who can't properly digest it, milk can actually be harmful.

In Got Milked, Hamilton turns a critical eye on the Dairy Food Group and the promotional programs it supports to dispel misconceptions about milk and its crucial role in our health. Interweaving cutting-edge science in a lively narrative, Got Milked opens our eyes to the many ways in which dairy can actually be harmful to our bodies. In addition, the book offers simple and tasty food and drink swaps that deliver the same nutrients found in milk products, without all the sugar, saturated fat and negative side effects.

Complete with delicious dairy-free recipes and full meal plans for "Making it Without Milk," Got Milked is a unique, substantive, and important look into an industry that has hugely impacted our diets and our lives.

Reviews (2)

Publisher's Weekly Review

Hamilton, whose previous book (Squeezed) took on orange juice, here challenges the USDA's MyPlate dairy recommendation of three servings of dairy per day and its emphasis on fluid milk as the perfect version of that requirement. According to her, the Recommended Dietary Allowance (RDA), Adequate Intake (AI), and Upper Intake (UI) numbers set by various panels of doctors and government agencies are used by food marketers (often also funded directly and indirectly by the dairy industry) to make milk seem like the superfood it is not. Hamilton asserts that milk is not the only source of all-important nutrients: the vitamins-D, K, B, and calcium-at the core of health claims about milk can also be found in superfoods like amaranth and chia. The book includes a selection of recipes for these healthful foods, which Hamilton presents as viable alternatives currently making inroads beyond health food store devotees. She especially highlights the pressure on parents to follow USDA nutritional guidelines. The cost of dairy's dominance may be the weight and health of America, with one study finding that 90% of Asian-Americans and 75% of African-Americans, Mexican-Americans, and Jews are lactose intolerant. Hamilton triumphs with this resounding critique of lobbyist influence on nutritional guidelines. Agent: Rick Broadhead, Rick Broadhead & Associates Literary Agency. (Apr.) © Copyright PWxyz, LLC. All rights reserved.

Library Journal Review

Hamilton (Squeezed) has penned another exposé, this time indicting the dairy business. A confluence of factors in that industry, says the author, has created a subpar product that is overmarketed and widely believed to be a panacea in the dietary realm. Milk's production skyrocketed during World War II owing to the need for longer-lasting, shelf-stable powdered products. The fluid form needed a market as well, so the government added milk to the school lunch program. Since then, the low-fat diet craze has turned milk into a stripped-down product that must be fortified with fillers to make it palatable. The persistent thinking that milk is essential is evident in the -USDA's Choose My Plate program, but does milk deserve this exalted position? Hamilton unpacks the history, science, and nutritional claims surrounding this food group, the only one to receive its own place in the program, in a way that's academic and engaging. VERDICT Recommended reading for anyone who is skeptical about health claims of food items.-Diana Hartle, Univ. of Georgia Science Lib., Athens © Copyright 2015. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

Introduction: Milk Matters: Me, Maxine, and America's First Fast Food, Milk	p. 1
1 The Dairy Landscape: Mapping the Major Players Promoting Dairy in America	p. 9
2 Ironed Out: Milk Is Making Our Young Sick and Tired	p. 15
3 A Date With MyPlate: A Taste of the USDA's Three-a-Day Dairy Recommendation	p. 29
4 Science Fact or Science Fiction?: Making Sense of the Conflicting Claims about Milk	p. 39
5 Know Your Weights and Measures: Decoding the Riddle of the Daily Value	p. 53
6 Overrated: Tall Tales about Milk's Short List of Essential Nutrients	p. 61
7 The Seeds of Strong Bones: Breaking Up with Milk Is Easier Than You Think	p. 81
8 Milking Calcium: The Dark Side of Our Excessively High Calcium Recommendations	p. 91
9 "D" Is Not for Dairy: Think Daylight and Dried Herbs	p. 105
10 A-Not-Okay: Mad Cow-Engineering to Make Milk for All and All for Milk	p. 119
11 A History of Intolerance: Milk's Journey from Fermented Food to Unsavory Symbol of Power	p. 133
12 The Big Mistake: The Fitness of Lactase Impersistence	p. 151
13 Whole Truth: The Facts About Cutting Milkfat	p. 159
14 Making It Without Milk: Colorful Recipes That Leave Dairy out of the Picture	p. 197
Conclusion: Unholy Holstein Cow: Caution Killer Yields	p. 239
Epilogue: Eat to Love	p. 249
Acknowledgments	p. 251
References	p. 255
Index	p. 303

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