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Summary
Summary
This work helps readers to embark on a new career in advertising, sales, and marketing! Professionals looking for a career change in the fields of advertising, sales, and marketing need look no further. ""Advertising, Sales, and Marketing"" provides readers with valuable insight on how to change careers and features interviews with professionals in the field as well as self-assessment tests to get them on the right path. This valuable new career guide helps readers identify important skills or qualities needed to succeed in this field, and a list of further information and trade organizations is also provided. Careers profiled include: Advertising creative director; Advertising executive; Copywriter; Graphic designer; Marketing manager; Media designer; and, Sales representative.
Author Notes
Ken Mondschein is the author of several career advice books and writes for the column ""A History of Single Life"" for Nerve. com. He lives in New York City.
Excerpts
Excerpts
Embark on a new career in advertising, sales, and marketing!Professionals looking for a career change to the fields of advertising, sales, and marketing need look no further.Advertising, Sales, and Marketingprovides readers with valuable insight on how to change careers and features interviews with professionals in the field as well as self-assessment tests to get them on the right path. This valuable new career guide helps readers identify important skills or qualities needed to succeed in this field, and a list of further information and trade organizations is also provided.Careers profiled include:Advertising creative directorAdvertising executiveCopywriterGraphic designerMarketing managerMarketing survey researcherSales representativeTrade show representative. Excerpted from Advertising, Sales, and Marketing by Print Matters All rights reserved by the original copyright owners. Excerpts are provided for display purposes only and may not be reproduced, reprinted or distributed without the written permission of the publisher.
Table of Contents
Introduction: Finding a New Career | p. vii |
How to Use This Book | p. ix |
Make the Most of Your Journey | p. xi |
Self-Assessment Quiz | p. xvii |
Chapter 1 Advertising Executive | p. 1 |
Chapter 2 Advertising Creative Director | p. 12 |
Chapter 3 Sales Representative | p. 21 |
Chapter 4 Marketing Manager | p. 31 |
Chapter 5 Marketing Survey Researcher | p. 40 |
Chapter 6 Trade Show Representative or Coordinator | p. 51 |
Chapter 7 Copywriter | p. 61 |
Chapter 8 Graphic Designer or Media Designer | p. 72 |
Chapter 9 Retail Manager | p. 83 |
Appendix A Going Solo: Starting Your Own Business | p. 93 |
Appendix B Outfitting Yourself for Career Success | p. 107 |
Index | p. 119 |