Preface -- Prologue -- John mackey -- Whole Foods Market -- Arthur Blank and Bernie Marcus -- The Home Depot -- Reed Hastings -- Netflix -- Howard Schultz -- Starbucks -- Jeff Bezos -- Amazon -- Herb Kelleher -- Southwest Airlines -- Steve Jobs -- Apple -- Herb Kohler Jr. -- Kohler Co. -- Dan Lufkin -- Donaldson, Lufkin & Jenrette -- Michael Dell -- Dell Inc. -- Reid Hoffman -- LinkedIn -- Bill Gates -- Microsoft -- Sir Richard Branson -- Virgin Group -- Oprah Winfrey -- Harpo, Inc. -- Ted Turner -- Turner Broadcasting -- Fred Smith -- Fedex Corporation -- Narayana Murthy -- Infosys -- Larry Page and Sergey Brin -- Google -- Charles Schwab -- The Charles Schwab Corporation -- Muhammad Yunus -- Grameen Bank -- Ratan Tata -- Tata Group -- Phil Knight -- Nike -- Carlos Nuzman -- Rio de Janeiro organizing committee for the Olympic Games -- Mark Zuckerberg -- Facebook -- Eike Batista -- EBX group -- Notes.