Cover image for It's your biz : the complete guide to becoming your own boss
It's your biz : the complete guide to becoming your own boss
Title:
It's your biz : the complete guide to becoming your own boss
ISBN:
9780814416716
Publication Information:
New York : American Management Association, c2012.
Physical Description:
xii, 227 p. ; 24 cm.
Contents:
Starting a business is personal -- Make smart choices: consider your options -- Beating the odds: getting it right from the beginning -- Building a powerful business strategy -- Purpose, promise, and principles: the cornerstones of your business -- Marketing and sales strategy -- People matter -- Protecting your business, your ideas, and yourself -- Where will you locate your business? -- From humble beginnings to great enterprises -- Pricing and process -- Words of wisdom from the trenches.
Added Author:
Summary:
Presents tips and advice for creating a new business, utilizing the author's experience in creating her own successful business to guide readers in planning, funding, promotion, pricing, and self-evaluation.
Holds: